The original two-sided billboard on the west side of M-5 north of Maple Road was the result of an Oakland County Circuit Court Judgment between Commerce Township and Adams Outdoor Advertising in 2010. Commerce Township was sued to compel permits to erect two billboards (one on each side of M-5 just south of Pontiac Trail). The lawsuit was settled with a Judgment that limited Adams to one billboard and established the location, size, height, and orientation of that billboard, limited the timing and number of messages allowed, prohibited certain types of advertising, required the billboard to be temporarily removed without cost to the Township if necessary to construct a pedestrian bridge over M-5, prohibited erection of other billboards within the Township, and granted the Township the right to show one public service message without cost during the six message rotation each minute.The original billboard was installed on the former railroad corridor owned by the Michigan Air-Line Railway Co (formerly Coe Rail).
In 2017, ownership of the vacated railroad corridor was transferred to the Commerce-Wixom-Walled Lake Trailway Council, and the land was repurposed as the Michigan Airline Trail. As property owners, the Trailway Council inherited the lease of the Adams billboard. In 2017, the billboard was temporarily removed for the construction of the non-motorized bridge over M-5. Because the original billboard would have been impeded by the height of the bridge’s westerly ramp, an amended judgment was negotiated between Commerce Township and Adams Outdoor Advertising in 2017 to allow a replacement billboard farther west, to allow it to be slightly larger and taller, but restricted it to a single-sided digital display retaining one of every six messages for public service messages. The revenue for the billboard’s lease is dedicated toward maintenance, repair, and administration of the Michigan Airline Trail. The replacement billboard was installed in March 2022, and is anticipated to begin displaying messages in April 2022.